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The Benefits of Retaining a Graphic Designer


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The Benefits of Retaining a Graphic Designer

Latoya Burris

Running a business can be challenging, which is why hiring and retaining a graphic designer is an essential investment for business owners. A graphic designer can be beneficial to all types of businesses with budgets starting from small to large. If you want to stick to your brand standards when communicating with your customers and don’t have the budget to keep a designer on staff then retaining a designer may be the better option for your wallet. See below, for my top 3 reasons you should invest in retaining a graphic designer.

    If you hire a designer that offers retainer packages you can save tons of money. Especially when you’re a repeat customer. Retainer packages allows the client to assess their own design needs and fit it within their  budget. For example, my retainer packages provide a number of hours at the clients disposable that expire after 8 months.

    Usually when a client believes in their designer and invests in their design services by signing a retainer agreement. Then the client usually gets perks that other clients may not have the opportunity to enjoy. Some of those perks may include priority over other clients, reduced rates and speedy estimates instead of robust design proposals.

    It’s always a sign of relief to know that you have a dependable person just a phone call away. I personally want my clients to feel this way about me. There is a sense of freedom in knowing that your business will not suffer in sales when you have a dependable and strong designer on your team. It’s a fact that, good design does matter and can affect your profit margins. During the Real Beauty Campaign, created by the advertising agency Ogilvy & Mather for Dove, Dove soap profits grew from 2.5 billion to 4 billion within the 10 years of the campaign.

So if you’re a business owner, I strongly encourage you to invest in a designer who can help you strategize creative that leads to growth in your business. If you’re interested in working with me or signing up for my retainer program, Studio Time, then please email me today. I would love to help your business grow.