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Why Your Startup Needs a Brand Book ASAP

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Why Your Startup Needs a Brand Book ASAP

Latoya Burris

Having created content marketing programs at four startups now, I realize the only way I’m able to feel fully confident in what I’m putting out there is by drafting a comprehensive Brand Book. This process begins with the classic ‘if my brand was a person, who would they be’ brainstorm; then drills down into things as nitpicky as the way we write a.m. and p.m. and whether we say use a dash in ‘setup’ or ‘set-up’. Content being the counterpart of design, it’s important to put as much emphasis on writing as on the down-to-the-pixel specificity of a logo.