In 2015, we created a brand identity system for my good friend Tanya of the event planning boutique, Joy Curry. This year, we collaborated to get her business online so that she can reach new clients and share the offerings of Joy Curry.
Other changes included shortening the name of her event planning boutique from Joy Curry Production and Design to Joy Curry. We also decided to position her event planning business to not only target women celebrating major milestones but also to attract corporate clients.
Positioning and a Shorter Name
One of the main objectives were to get users from the homepage to the contact form in multiple ways.
Joy Curry Brand
Sharing the client’s experience to users was also a major priority. Which would allow us to garner trust for the Joy Curry brand.
To leverage, Joy Curry’s social media channels we created on brand assets to reinforce their message and positioning as a full-service event boutique for corporate and milestone events.
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